Giant Popcorn Machine
BR 01
BR 02
BR 03
BR 04

Giant Popcorn Machine

You may have smelled the scent of the giant popcorn machine before you even got to the cinema. From now on, you will imagine the happiness of watching a movie while eating popcorn. But in fact, just like Pavlov's puppy, the idea of buying popcorn when you watch a movie is also a "conditioned reflex" trained by the movie theater.
As for why movie theaters do this, of course it is because they can make money!

Product Introduction

Yellow popcorn, which seems ordinary to you, exudes the brilliance of money in the movie theater. Movie theaters not only make money by selling movie tickets, but also have a lot of "side business" income, one of the important ones is the income brought by the giant popcorn machine.What's great about popcorn for movie theaters is that it costs so little to make a lot of money.

What's great about popcorn for movie theaters is that it costs so little to make a lot of money.

The director of operations of a cinema group once said in a news interview that the gross profit margin of popcorn is over 85%, and sales account for 45% to 55% of all snack sales. In order to prevent middlemen from making the difference, movie theaters even sold popcorn themselves. AMC movie theaters in the United States produce about 35 tons of popcorn every day and sell 52 million bags a year. When you eat popcorn, you often choose to have a drink with it because you are thirsty, which brings another income to the movie theater. In 2019, Hengdian Film and Television, which was losing money in the film screening business, earned 240 million by selling drinks and snacks.

For movie theaters, there is another advantage of giant popcorn machine selling popcorn, that is, there is no need to share with distributors. This allows them to enjoy the popcorn to themselves.

BR 01